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As kids' technology continues to advance and become a bigger part of family life, parents are asking more questions than ever about privacy and data protection. COPPA — the Children's Online Privacy Protection Act — was designed to give families clarity and peace of mind over how their child's personal information is collected and used. Not all kids' devices are COPPA compliant or offer the same level of data protection, and knowing what to look for can help you make the safest choice for your child.


You might be asking — what exactly is COPPA? COPPA, or the Children's Online Privacy Protection Act, sets strict requirements on websites, apps, and online services directed at children under the age of 13. It also applies to any operator that has actual knowledge they are collecting personal information from a child under 13. For parents, understanding COPPA is essential — it ensures you know exactly how your child's data and personal information is being collected, stored, and protected online.


What information does COPPA protect?

  • Full name and home address

  • Email address and phone number

  • Social Security Number

  • Photos, Videos, and Audio Files containing a child’s image or voice

  • Persistent identifiers such as device IDs and cookies


When a kids' device is COPPA compliant, it gives you, the parent, meaningful rights over your child's personal data and information. These rights include the right to review what personal information has been collected about your child, the right to request full deletion of your child's data at any time, the right to refuse further data collection, and the requirement for verifiable parental consent before any personal information is collected from a child under 13.

Understanding your rights under COPPA is the first step — the second is knowing how to spot a kids' device that genuinely honors them. When evaluating any kids' smartwatch or connected device, there are a few key features every COPPA compliant device should have:


  1. Verifiable parental consent required at setup

  2. No third-party advertising or data sharing

  3. Clear and accessible privacy policy written in plain language

  4. No open internet browser or social media access

  5. Parental controls over all data and contacts

  6. Option to request full data deletion at any time

 

Your child's privacy deserves the same attention as their safety — especially when it comes to their personal data and information. As kids' technology continues to advance and become a bigger part of everyday family life, understanding how your child's data is collected and protected isn't optional, it's essential.

When searching for the right first device, make sure it checks every box. TickTalk 5 Kids Smartwatch was built to do exactly that — giving your child the connection they need, giving you the control you deserve, and protecting your child's privacy every step of the way. Because when it comes to your child's first device, peace of mind should always come standard.