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Creator Kit

TickTalk

Quick Reference

Everything you need. Nothing you don't.

01

The Brand

500,000+
families
80+
countries
10+ years
trusted

Founded by two parents who wanted their kids connected and safe — without handing them a smartphone.

Built in-house in Brea, California. Every feature came from real feedback from real families.

The Brand in One Line

TickTalk keeps kids connected and safe — without giving them a smartphone.

02

The TickTalk 5

GPS & Location

AI SmartPin — first of its kind in a U.S. kids' watch.

Calling & Messaging

HD video / voice calls. Parent-approved contacts only.

40+ Parental Controls

School mode, block unknowns, disable remotely.

iHeartRadio Family

Free music, podcasts & stories. No subscription.

5MP Camera

16 fun filters for selfies and video calls.

!

SOS & Safety

One-tap SOS. Can dial 911 directly.

IP67 Build

100+ hr standby. Shockproof, waterproof, dustproof.

SIM Included

Pre-installed. Works with iPhone & Android app.

TickTalk 5 kids smartwatch
AVAILABLE IN BLUE · YELLOW · PINK · WHITE
03

Who You're Talking To

  • Kid is 5–12 and gaining independence
  • Held off on a phone — screen time, social, cost
  • Wants their child to feel trusted & grown-up
  • Ages 30–45, active on Instagram / TikTok
  • Skeptical of ads that feel staged
The Core Tension

"I want to reach my kid and know they are safe — but I am not ready to give them a phone."

Speak to that feeling. You're already most of the way there.

Target age: kids 5–12 · Parent audience: 30–45
04

Content Angles

Mom and daughter Little girl wearing TickTalk School kids with backpacks Mom holding TickTalk watch

Peace of Mind

Show the moment you stopped worrying. Lead with the feeling, not the feature.

Kid's Reaction

Let the kids carry it — camera, music, calling grandma. Authentic & shareable.

Real-Life Use

Morning routine, school drop-off, after-school. Show it in daily life.

Gift Angle

Birthday, back-to-school, holidays. Tech that isn't just another screen.

Ø

Why Not a Phone

Address the question kids ask parents. Story-driven, hits the right nerve.

!

Safety Walkthrough

Casual demo of SOS, GPS, or School Mode — educational, not a sales pitch.

Themes to Lead With

What your content should reinforce

Across every angle you choose, these are the core messages TickTalk wants creators to land on. Weave them into the story you're telling — not as taglines, just as truths.

01 Delaying smartphones
02 Reducing screen exposure
03 Maintaining family connection
04 Enabling child independence safely
05 Preserving communication without social media
Inspiration Reel

See how other creators are doing it

A live carousel of recent posts from the TickTalk creator community. Use these as reference for tone, framing, and format — not for copying.

05

Tone & Rules

Tone

Conversational

Like texting a friend, not pitching a brand.

Specific

"My 8-year-old" lands harder than "kids."

Calm

Reassuring product — not a hype product.

Honest

If something surprised you, say it.

Do's & Don'ts
Speak from your own experience
Lead with safety, relief, independence
Mention no internet / no social media
Always link to myticktalk.com
×Make it feel scripted
×Make specific safety guarantees
×Compare or tag competitors
×Use stock phrases like "game changer"
06

Quick Q&A — Know Your Answers

What age is it for?

Ages 3–12. Sweet spot: 5–11.

Does it need a monthly plan?

$9.99/mo, no contracts. SIM pre-installed.

Can kids access the internet?

No. No browser, no social, no apps — that's the point.

Who can contact the kid?

Only parent-approved contacts. Full parent control.

Is it waterproof?

IP67 — fine for rain and splashes, not for swimming.

iPhone or Android?

Works with both.

Battery life?

100+ hrs standby. Charge overnight.

Return policy?

30-day money-back + 1-year warranty.

07

When You Post

1

Tag us

@myticktalk on Instagram or @_myticktalk on TikTok — in the caption AND in the post.

2

Use the hashtag

Add #TickTalkFamily so we can find your post even if the tag drops.

3

Disclose

Add #ad or #sponsored if applicable. Required by FTC for paid partnerships.

4

Send us the link

DM the post link to @myticktalk or email it to your contact. We may reshare.

A note on FTC disclosure: If you've received a free product, payment, or any compensation from TickTalk, U.S. law requires you to disclose the partnership clearly — in the post itself, not buried in comments. Use #ad, #sponsored, or #partner at the start of your caption.
08

Your Asset Folder

TickTalk 5 logo files — primary, white, dark
Outro shot for ad use
Concept & mood reference images
Access Your Asset Folder
drive.google.com/drive/folders/1vN5iFF2zuri9L-qlhAV6SPrJPGbB9rDW